chimedia
In re

The Growth of Your Law Firm

Parties

Your Firm, Petitioner — against — Obscurity, Page Two, and the Firm With the Billboards, Respondents

Case No.

CM-2026-001

Filed

Venue

The first page of Google

Relief sought

Signed cases, not clicks

Your next client searched last night. Opposing counsel came up first.

ChiMedia represents law firms in the court of Google — search, websites, and advertising built exclusively around how legal clients actually find, judge, and choose a lawyer.

No long-term contracts Bar-advertising aware Confidential by default Smart Strategies. Powerful Results.
I.

Opening Statement

May it please the firm

The best lawyer in town loses to the best-marketed lawyer in town — every day, in every practice area, in every market. Your prospective clients don't compare credentials; they compare search results. They call whoever appears first, looks credible, and answers fast.

ChiMedia's entire practice is making that firm yours. From building stunning websites to ranking higher on Google, our services are built on proven strategies that drive traffic, increase leads, and deliver measurable ROI — reported to you the way you'd want a matter reported: itemized, dated, and in plain English.

We submit the following brief in support.

Firms we help Personal Injury Family Law Criminal Defense Immigration Estate & Probate Business Litigation
II.

Statement of Facts

Undisputed, or close to it
¶ 2.1
0

of people seeking legal advice begin with a search engine — before they ask a friend, and long before they call anyone.1

¶ 2.2
$100+

per click is common for competitive legal terms. Paid traffic without airtight landing pages is a budget leak, not a strategy.

¶ 2.3
0

top organic-growth result across our engagements — traffic that arrives already searching for what you practice.2

¶ 2.4
0

long-term contracts. We re-earn the engagement monthly — terminable at will, no exit fee, your files and accounts remain yours.

III.

The Evidence

Exhibits A through D
Exhibit A

Injury firm, invisible below the map pack

SEO + new website · 11 months
+178%2

qualified leads after a rebuilt site and a search strategy aimed at case-generating keywords — not vanity phrases.

Exhibit B

Family law practice, losing calls after hours

Web + conversion work · 6 months
+64%2

consultation bookings after intake was rebuilt around how people in crisis actually reach out: fast, mobile, and often at midnight.

Exhibit C

Defense firm burning spend on broad match

PPC restructure · 90 days
−58%2

cost per signed case after wasted spend was cut and every ad was pointed at a landing page built to convert, not decorate.

Exhibit D

Estate practice with a ten-year-old website

Full rebuild · ongoing
3.4×2

organic inquiries within a year of launching a fast, credible site that finally looked like the practice it represented.

IV.

Claims for Relief

Our core digital marketing services
Count I

Search Engine Optimization

We optimize your website to rank higher in search engines, attract qualified traffic, and connect you with clients actively searching for your services — "car accident lawyer near me" at 11 p.m., with intent and urgency.

Relief sought:page-one rankings for case-generating keywords; itemized monthly work product Assert this claim →
Count II

Website Development

We build fast, secure, and scalable websites tailored to your goals, ensuring seamless performance across all devices. A prospective client judges your competence by your website before they ever read a bio — we make that judgment instant and favorable.

Relief sought:sub-second loads; a site you own outright — code, content, and accounts Assert this claim →
Count III

Web Design

We create visually engaging, user-friendly designs that reflect your brand and keep visitors engaged from the first click. Trust is a design outcome: typography, hierarchy, and restraint that read "established firm," not "template."

Relief sought:a design that inspires the same confidence your letterhead does Assert this claim →
Count IV

Pay-Per-Click Advertising

We run targeted ad campaigns that put your business at the top of search results and deliver immediate, measurable leads. In legal, clicks cost real money — so budgets are policed daily and every dollar is traceable to a call, a form, or a signed case.

Relief sought:leads in week one; cost per signed case, tracked and falling Assert this claim →
Count V

Maximize Conversions

We refine your website and campaigns to maximize conversions — turning more visitors into paying clients. Same traffic, more consultations: intake forms, call flows, and page tests that compound every other count in this brief.

Relief sought:more signed matters from the traffic you already have Assert this claim →
V.

Precedent

One matter, reported in full

A Houston injury firm arrived ranking below the map pack with a website that undersold twenty years of verdicts. We rebuilt the site, re-aimed the search strategy at case-generating queries, and reported every deliverable monthly.

Houston Injury Firm v. Page Two,
No. CM-2025-014 (settled favorably, 2025)2
Reported outcomes11 months
MeasureBeforeAfter
Money-keyword rankingspage 2–4page 1
Qualified leads / monthbaseline+178%
Cost per signed caserising−41%
Report legibility40 slides1 ledger

The arithmetic of one more case.

You bill by the matter; so do we, in effect. Set your average fee and a modest target — the annual figure is why marketing is a practice-management decision, not an expense line.

Average fee per matter$8,000
Additional signed cases per month3
Additional annual revenue $288,000
Get Your Real Number →

Illustration only — your intake rate, case mix, and market set the real figure. That's what the case review is for.

VI.

Witness Testimony

Entered into the record

They rebuilt our site and the rankings followed — signed cases from search doubled in five months. And I can read the monthly report without a translator.

Managing PartnerPersonal injury · Houston3

Our old agency sent decks. ChiMedia sends an itemized ledger — what shipped, what it cost, what it returned. Our cost per signed case fell 40% in a quarter.

Founding AttorneyCriminal defense · Austin3

No contract was the reason we tried them. The results — and the fact that they understand what we can and can't say in ads — are why we've stayed.

PartnerFamily law · Dallas3

Witness identities withheld — we treat vendor relationships as confidentially as you treat clients.

VII.

Terms of Engagement

Read the whole thing — we know you will

Engagement Letter, in brief

The full letter is two pages. These are the clauses firms ask about first.

§ 7.1

Scope of work

Week one: a full audit of your site, rankings, ad accounts, and intake. Every month after: named, dated deliverables — you can read your ledger like a billing statement, because that's what it is.

§ 7.2

Reporting

Traffic → consultations → signed cases, in that order. Vanity metrics are excluded from the record. Reports are written for a managing partner, not a marketing department.

§ 7.3

Term & termination

Month to month, terminable at will with thirty days' notice. No exit fees. Your website, content, data, and ad accounts are and remain your property.

§ 7.4

Confidentiality

Your pipeline, caseload, and numbers are never disclosed, benchmarked, or used in our marketing without written consent. We'll sign your NDA before the first call if you prefer.

§ 7.5

Advertising compliance

Campaigns are built with your state bar's advertising rules in view — disclaimers, testimonial rules, and "prior results" language handled properly, so you never have to explain us to the ethics committee.

/s/ ChiMediaMarketing counsel to law firms
Countersign — Free Case Review
VIII.

The Retainer

Zero dollars, fully refundable in the sense that it's free

A confidential case review of your firm's marketing: where the cases are leaking, what they'd cost to capture, and what we'd do first — delivered within 48 hours, whether or not you retain us.

Prefer counsel to counsel? Write directly:

hello@chimedia.io

Intake — Confidential Case Review

Conflicts check not required. Plain words are perfect.

No obligation · treated as confidential either way · response within one business day

1 Industry research figure shown for design — cite your preferred source before publishing.

2 Sample results for design — replace with verified client outcomes. Prior results do not guarantee a similar outcome.

3 Sample testimony for design — replace with verified client statements, used with written permission.